A strategic-led creative consultancy.

We help brands clarify who they are, what they stand for, and how to grow — through intelligent strategy and exceptional creativity.

About

MWR Studio is a strategy-led creative consultancy founded by Mike Richters.

We help organisations clarify who they are, what they stand for, and how to move forward — turning insight into direction, and direction into momentum.

We work with founders, hospitality groups, cultural platforms, and institutions across Europe, the Middle East, and Asia.

PRACTICE

Brand & Narrative Strategy
Hospitality & Cultural Concepts
Communications & Growth Systems

SELECTED WORK

Future Leaders Challenge
ACRA Hospitality
Embassy of the Kingdom of the Netherlands

ACTIVE REGIONS

Europe
Middle East
South- and North East Asia

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Strategy & Clarity

Clarifying direction in complex environments.

We work with founders and leadership teams to define positioning, priorities, and strategic direction — creating clarity where decisions matter most.

Brand & Narrative

Turning insight into a coherent story.

From brand architecture to narrative systems, we help organisations articulate who they are, what they stand for, and how they show up — consistently and credibly.

Growth & Momentum

Building momentum through disciplined execution.

We support long-term growth through strategic programmes, communications systems, and partnerships — helping organisations move forward with confidence.

Projects

  • Future Leaders Challenge

    Future Leaders Challenge

    Global Brand Strategy & Communications
    International · 20+ countries · 2024–2026

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  • Embassy of the Kingdom of the Netherlands in Singapore

    Embassy of the Kingdom of the Netherlands in Singapore

    National Pavilion Strategy, Design & Delivery
    Singapore · China · Indonesia · Multi-year

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  • ACRA Hospitality

    ACRA Hospitality

    Destination Hospitality Strategy
    Uluwatu, Indonesia · 2025–2027
    (Confidential, pre-development phase)

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Clients

Institutional & Platform Work

Future Leaders Challenge

ACRA Hospitality

Embassy of the Kingdom of the Netherlands (Singapore)

Holland Distribution Council

GSIC – Global Sports Innovation Center (APAC)

Commercial & Advisory Work

DutchCham Singapore

Finomena

Venturerock

FITZ Winebar

Bayside

Legacy Clients

Garuda Indonesia

Nike

Johnson & Johnson

Luxottica

Red Bull